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Idea Index: Graphic Effects and Typographic Treatments | 
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| Author: Jim Krause
Publisher: North Light Books
Category: Book
List Price: $22.99
Buy New: $5.20
You Save: $17.79 (77%)
New (24) Used (25) from $5.20
Rating:  37 reviews
Sales Rank: 39783
Media: Turtleback
Edition: 1
Pages: 312
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 6 x 4.5 x 0.9
ISBN: 1581800460
Dewey Decimal Number: 686.2252
EAN: 9781581800463
ASIN: 1581800460
Publication Date: May 1, 2000
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 32 more reviews...
 Informative Book August 10, 2008
R. Wallace (Tupelo, Ms)
This book is a great cause it helps to inspire thoughts for designs in a creative way. Ideas that you may not think of to add to a design will help open your eyes. The typographic treatments help broaden your mind by seeing how to create attractive type so your not using the same old style of typographic.
Your graphic design career SAVED! By durable, genious little IdeaFactory April 12, 2007
Hopefully Helpful (St. Louis, MO)
0 out of 1 found this review helpful
You may be a design superstar, but you need this. If not now, you will eventually and it will be at 2am in the morning and 4 Red Bulls shy of an 8am deadline when you realize you should have had it, while all the local bookstores are closed and the one person awake that you know owns it lives one hour away, but your car is out of gas due to the money you're not making from the ideas you're not creating from the Idea Index you don't own and anyone else you think may own it is sleeping or competing for the same work and laughing at your naivety because they know they are going to win the job and raise their arms in ecstatic passion, kissing the boss's butt and laughing with an evil smiling scowl in a moment of unfair glory you are not a part of. Invest in saving your tail from that moment.
The greatest designers and artists will tell you they don't always just "make it appear", but go to other sources for inspiration. Even if you don't think you need it, you need it just to give you a fresh perspective at times.
I can't tell you the number of times this little idea factory will save your tail during a mind block! It has saved me many times and probably has resulted in thousands of dollars worth of design work won due to the ideas generated from it during a blank out. Just that alone should be enough to convince you to get it.
This durable, vinyl covered gemlette is geared toward graphic design folks and is divided into two sections:
1. Graphic Effects:
2. Typographic Treatments
What I really like about the Idea Index is that amongst its 300+ ideas, you will find multiple versions of each individual idea per page, not just one little instance. Also, the ideas use varying techniques, not just what the author may be predisposed to. The ideas are indeed simple in many cases and that is enough to spark that one little idea that will build and build, compounding the ideas until you have just thrown your hands over your head in ecstatic excitement over the design award you just won, after making all that money from that job you wrested from the hands of the other guy 4 Red Bulls shy of an 8am meeting at 2am who doesn't own this book. Uhh . . .
Save yourself the drama. Just get it, my brain hurts . . . from all the ideas this book creates.
Great pocket guide. March 14, 2007
L. Ortiz
1 out of 2 found this review helpful
This is a great little source of ideas to keep in your back pocket. It is good to flip through when you need to work past a creative blcok.
Jog 'yer brain. January 21, 2007
djr (Seattle, WA)
1 out of 1 found this review helpful
I was happy to find this little book. It has two main sections, one for graphics and one for type treatments. In each section are several ideas explained in both words and visuals. There isn't anything ground breaking here. But it's awesome because there are so many ideas and approaches tightly packed in a small book. So when my brain is dead and and I need to pull out of my tunnel vision...it's there for me.
Wonderful resource! December 20, 2006
Ran (Stillwater, OK USA)
1 out of 2 found this review helpful
Sometimes I find myself a little stuck on projects but flipping through this book always gets me back on track. Just as he says it is useful tool to "get ideas stirring or later on, expand a page or two of thumbnail sketches." The graphical examples used in the book aren't finished, polished pieces but they are great illustrations of how to expand your ideas and speed the creative process.
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