The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter) | 
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| Author: Joe Mcnally
Publisher: New Riders Press
Category: Book
List Price: $54.99
Buy New: $33.87
You Save: $21.12 (38%)
New (32) Used (6) from $33.87
Rating:  113 reviews
Sales Rank: 440
Media: Paperback
Edition: 1
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 8.9 x 8.9 x 0.7
ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080
Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
Condition: This item is new. Just like the one on the shelf at the bookstore only cheaper!
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Product Description
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done?blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me?” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments?those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense?that “moment it clicks.”
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| Customer Reviews: Read 108 more reviews...
 Beyond f/stop and shutter speed July 21, 2008
Nicolas Weidmann (Coinsins, Switzerland)
Not for those looking for f/stops and shutter speeds.
It gives you the litle tricks you gain by practicing...
In cooking (and in French) this would be similar to a great cook explaining his "Tours de main". The little secrets that turn a known recepy into a journey to the realms of scents at tastes...
Could not put it down July 19, 2008
Aine O' Neill (Co Cork , Ireland)
The first photography book I've read cover to cover in one sitting.
Beautifully written, A lifetimes worth of tips and advice shared in a lighthearted way. The more I reread it the more aha moments I have. Joe Mc Nally is a great phototographer who's walked the walk.
if you love photography then youll love this book! July 17, 2008
Leandro A. Karunungan (Union,NJ United States)
simply one of the best photography books ive read, beautiful photos, lots of technical and amusing anecdotes, and lots to learn and love!
 Excellent book that lives up to the back cover July 15, 2008
Frank M. Kendralla Jr. (Beaver FAlls, Pa United States)
This is an excellent book that lives up to the phrase on the back of the book. It contains excellent illustrated images as well as instructions how to perform the shots. The book is an excellent choice for beginner and experienced shooter. Like many other books, it stirs up the creative thinking.
Joe McNally presents various methods to create interesting shots. Although many of us might never have the opportunity to shoot the same images in the book, we might be in a situation to combine various techniques taught. After owning the book for a short period of time, I put to use many of the techniques from the book.
It is a keeper compared to other books that I buy and sell immediately.
Inside Information July 15, 2008
J. Culverhouse (New Castle, VA USA)
Joe McNally is a well-known professional photographer and photojournalist. His images have been seen in National Geographic, Sports Illustrated, ESPN magazine, Life magazine, Time magazine and many others. Between a very demanding job, teaching workshops, an Internet blog and being a father - this guy has no free time to spare.
So, how would you like to see some of his best work, hear the story behind the shot and some of the details of HOW he got the shot? Just pick up a copy of his book "The Moment it Clicks", published by New Riders.
In it, Joe goes over many of his images you will recognize from the pages of Life magazine and other publications and tells a short story about the shot, the subject and the problems. He even goes into some detail about how he set up lighting, got the right timing, or tricked the subject into NOT posing.
This is a rare opportunity to learn from one of the greatest photojournalists around, for just the price of a coffee table book; and it proves to be so much more valuable, with all of the technical details. Highly recommended, by little `ole me, and MANY others!
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