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The Real Business of Photography | 
 enlarge | Author: Richard Weisgrau
Publisher: Allworth Press
Category: Book
List Price: $19.95
Buy New: $11.43
You Save: $8.52 (43%)
New (20) Used (9) from $9.06
Rating:  4 reviews
Sales Rank: 46148
Media: Paperback
Edition: 1st
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 5.9 x 0.7
ISBN: 1581153503
Dewey Decimal Number: 770.68
EAN: 9781581153507
ASIN: 1581153503
Publication Date: May 1, 2004
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: V20080926035930S
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Product Description
This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.
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| Customer Reviews:
A photo-specific business guide July 4, 2005
Midwest Book Review (Oregon, WI USA)
6 out of 14 found this review helpful
Richard Weisgrau's Real Business Of Photography is copublished with the American Society of Media Photographers, draws on the author's decades of experience as a working photographer and photographer's advocate, and provides a candid assessment which debunks many popular myths of a photography business. A healthy dose of business savvy lends to a photo-specific business guide.
 Excellent source of practical advice June 28, 2005
A. Key
10 out of 11 found this review helpful
I was really impressed with this book. I've read a quite few books on the business of photography lately, and along with Lou Jacob's "The Big Picture" I think this book should be essential reading for all commercial photographers.
I found the chapters on promotion, networking, sales technique and debt collection extremely useful. However I didn't give this book 5 stars because I found the authors stance on copyright a bit limp wristed (i.e. you can licence images for exclusive unlimited use, in perpetuity - so why would you ever need to hand over copyright?) and the advice on writing your own terms and conditions just seems down right dangerous.
Other than that I think "The Real Business of Photography" is brilliant!
Very useful tool! February 27, 2005
Eric Roth (Topsfield, MA United States)
8 out of 9 found this review helpful
This book has really set my wheels in motion for fine tuning my photography business approach. Though I've had a successful studio for 22 years, this book has so many good business ideas and details, I can really apply it directly to my operation. The deal negotiation analysis is fascinating, and based on real-life situations. Thanks for a great reference source!!
The one essential Photography Business Guide November 7, 2004
Leif Skoogfors (Media, PA United States)
9 out of 10 found this review helpful
Weisgrau's book, compiled with the American Society of Media Photographers is a non-BS guide and a must for any student or working photographer. With his years of experience, he has put together a comprehensive guide covering everything from strategic planning to copyright registration.
It is well written, easily understandable, and provides even the most experienced pro with current tnformation. This is the book to have. It provides not just the legal details, but inspires long range thinking for the professional photographer .
Leif Skoogfors
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