The Photographer's Guide to Marketing and Self-Promotion | 
 enlarge | Author: Maria Piscopo
Brand: Allworth
Category: Book
List Price: $19.95
Buy New: $7.85
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Rating:  7 reviews
Sales Rank: 180069
Media: Paperback
Edition: 3 Sub
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.7 x 6.8 x 0.6
MPN: 1-58115-096-02
ISBN: 1581150962
Dewey Decimal Number: 770.688
EAN: 9781581150964
ASIN: 1581150962
Publication Date: July 1, 2001
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Amazon.com
If you're a photographer trying to earn a living from your work, The Photographer's Guide to Marketing and Self-Promotion may be the best investment you make. Maria Piscopo has been a photographer's representative for more than two decades, and she has honed her message at innumerable industry conferences and workshops. In brief but information-packed chapters, Piscopo explains how to define the type of work you do, research different categories of clients, and persuade them to hire you. She deals with the nitty-gritty of portfolio presentation (how much do you show?), writing the selling "script" (what do you say and how do you tailor it to your audience?), and negotiating costs. Other chapters discuss how to work with a rep and a marketing coordinator. Throughout the book, first-person accounts by successful photographers add welcome practical details. While the level of detail on most topics is unusually thorough (where else are you likely to read about how to leave a voice mail message for a potential client?), a few areas could profitably be expanded or tweaked. There is a lot more to be said about styles and pitfalls of Web marketing, and the chapter on press releases could use the cautionary advice of someone on the other side (a newspaper or magazine editor). And maybe the next edition could lose all those distracting exclamation marks. Piscopo's cheerful, down-to-earth style is plenty persuasive without them. --Cathy Curtis
Book Description
New technology and an increased reliance on stock photos have dramatically altered the world of professional photography. Digital equipment and client requests have altered the scope of the very meaning of “photographer,” while scores of professionals who began and ran their businesses by referral and word of mouth are being forced to re-evaluate their strategies. Photographers, whether beginners or seasoned professionals, need new guidance to face the changed landscape of their industry. The Photographer's Guide to Marketing and Self-Promotion, third edition, by Maria Piscopo has been revised and updated to address the business in its state today. Maria Piscopo, a professional photographer's representative for more than twenty years, is an expert at helping photographers to find more clients and make more money—no matter what the size of the individual operation.
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| Customer Reviews: Read 2 more reviews...
 Substandard reading- Not worth your money August 26, 2005
April M. Greer (Seattle, WA)
15 out of 25 found this review helpful
This book sounds like a sales person yelling in your ear. The author is NOT an experienced photographer, nor does the author offer any resonable, useful tips. Very outdated material also, from 1995-1999! Its not helpful for the serious digital or medium format photographer or even for an amateur. Its simply a waste of money. Amazon has better books for serious photographers for sure.
Best photography marketing book I've ever read. August 15, 2005
Benjamin Leavitt (Lacey, WA)
6 out of 6 found this review helpful
I really like this book a lot, and would recommend it to ANYone who is interested in learning more about photography marketing; more specifically, the different types of marketing.
It's written by a marketing specialist who works with photographers on marketing their own businesses. As a result, the book doesn't have many pictures, or a very interesting layout, but then again, it is a marketing book. I liked the testimonials given by professional photographers. They were very pertinent to the information provided, and gave the book more depth and application to real-life situations.
I would like this book a bit better if I were more interested in marketing, or if it made marketing sound a little more fun. It also wouldn't have hurt to add more photographs and color to the book. I'm a visual learner, and I think that may have helped me.
 Good Quality book, easy to read and understand August 1, 2005
Aaron Potter
7 out of 7 found this review helpful
Even a novice with only a little bit of understanding of how the marketing and business aspects of life work, will find this book easy to understand. Its stragit forward approach with real life examples and situations makes me understand it and look back on the information for later.
The price of the book with the photographers market 2005 book makes it a deal!
 OK information July 20, 2005
J. Clarke (Pensacola, FL USA)
11 out of 15 found this review helpful
This book has some good information, but I was expecting a lot more. I would recommend "The Business of Studio Photography" by Lilley instead.
Useful and sound guidance to help you go Pro! January 14, 2005
Ryan Shapiro (Germantown, MD)
9 out of 10 found this review helpful
This book offers sound practical advice that will help you take your business to the next level. Sure... you may be a great photographer, but effective marketing will get your work in front of the right people.
This book will help you achieve this goal. I occasionally re-read it and it's invaluable.
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