Photography: Focus on Profit

By using the PHOTOGRAPHY: FOCUS ON PROFIT package on the job, photographers will

* automatically calculate a profit whenever applicable
* ensure a timely return of revenues through instant processing of bills, reminders, and invoices
* create a “virtual paper trail” in the office that can be easily accessed at every stage of the workflow
* apply effective copyright licensing terms to all estimates, invoices, and confirmations
* carry out customized promotions in time-efficient, professional manner
* create documents and reports from cutting-edge, time-proven templates
* instantly call up status reports, detailed client information, and track records
* implement the “best practices of photography” in their business procedures

That's not all. He also includes the "PhotoByte" program. This amazing software keeps track of all assignments from birth to conception. It guides you step by step.

Want to know how much profit you have made from a particular image? It does it! It keeps track of all profits in general and by individual photographs (it even displays the photo). Want to know which customers still owe money, which one's pay on time and how much profit (or loss) from a particular customer? It does that as well.

Don't want customers seeing the markup on your services? Enter the item(s) and Photobyte shows it on the screen and calculates everything for you... automatically. It even add's the sales tax for you! Keeps track of equipment (with serial numbers), customers, jobs...

This program is heaven sent which means Tom is an angel. If you need direction then this book will give it to you. The program is just icing on the cake.

As a former photographer for the military in Hawaii; I moved to Puert Rico to start anew due to the economic slowdown caused by the 9/11 tragedy. I've worked for many people but never on my own (photography). I had the practical photo experience. But the business side was a stretch and I could only go by "general" business practices.

Tom's book showed me that "general" does not apply to photography. "Focus on Profit" is exactly that. "Focused".

Thanks Tom. This is the best Photography business book I have ever read. It stays on my desk at all times.


An Unbeatable Resource   June 23, 2003
Greg Gerla (Calgary, AB Canada)
17 out of 19 found this review helpful

I would consider this book required reading for anyone interested in ensuring their photography career is a profitable one! Focus On Profit is a sensible, easy read with a wealth of information about running a successful business.
The computer software "Photobyte" that is included with it has streamlined my business more than I can say.
I highly recommend this book.


An essential, basic guide   January 6, 2003
Midwest Book Review (Oregon, WI USA)
23 out of 25 found this review helpful

Photography: Focus On Profit isn't just another beginner's how-to guide on taking or marketing pictures. Photography: Focus On Profit culls the industry's best practices, using software to put its lessons into practice. Photographers are given all the information needed to incorporate profitability into their efforts. Chapters provide specific guidelines geared to profitability, from buying equipment only when and as needed to generate an immediate payback, to defining a potential customer base. An essential, basic guide.