The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter) | 
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| Author: Joe Mcnally
Publisher: New Riders Press
Category: Book
List Price: $54.99
Buy New: $29.37
You Save: $25.62 (47%)
New (33) Used (7) from $29.37
Rating:  105 reviews
Sales Rank: 726
Media: Paperback
Edition: 1
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 8.9 x 8.9 x 0.7
ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080
Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
Condition: This item is new. Just like the one on the shelf at the bookstore only cheaper!
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Product Description
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done?blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me?” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments?those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense?that “moment it clicks.”
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| Customer Reviews: Read 100 more reviews...
 "If you want something to look interesting, don't light all of it." July 8, 2008
Harold Davis (Berkeley, CA)
The cover copy of The Moment It Clicks by Joe McNally says that the book has "one foot on the coffee table," and this is fair enough. Joe is a top shooter of the National Geographic, Life Magazine, and editorial assignment ilk. I throughly enjoyed looking through the photos in this book, and reading the stories behind them. I thought Joe's general advice was invariably accurate ("If you want something to look interesting, don't light all of it.").
Those are the pros (yes, pun intended). The con for this book is that unless you have mega access to celebrities, lavish budgets for sets, and assistants to schlepp all kinds of lighting accessories around with you, this book won't help you much with pragmatic issues.
I also wish Joe would swim a little more with digital. You know, the answer isn't to always do it in the camera, or to always do it in Photoshop. It's to figure out which is best and easiest in a specific situation. Joe could save himself some grief at the shooting end if he better appreciated what Photoshop can do.
This is a superb book, and I recommend it for every photographer's shelf, despite the quibbles found in my review.
Really different!!! A+ July 8, 2008
J. DiAnda (Orange County, CA)
This lovely book floods you with the culture of photography. You feel the passion and learn the technique without realizing you are being taught. A great inspiration and a favorite in my library. Thanks Mr. McNally.
Conversational book about photography July 6, 2008
S. A. Herrington (Chicago, IL)
Short review here,since the others have given it a good summary. This is half 'how I did it' photography book, and half 'conversation with a great photographer with some hidden nuggets'. Great for photographers and those who are just interested in seeing some really excellent photos.
Great book and it is not about the "box"! July 3, 2008
Robert C. Boyer (Annapolis, MD United States)
I picked up this book in a bookshop when browsing for something else. I love this book! It is more about the "art" and "feelings" of photography and less about the "box" you are using to shoot the pictures. Many photography books I have accumulated I give away when I am finished reading them--this one is a keeper.
 How to use $10,000 worth of lighting June 24, 2008
SFC Shoemaker (Baghdad, Iraq)
1 out of 1 found this review helpful
I was expecting a well written book by a expert in his field. This book was well reccomended by Scott Kelby which was good enough for me. I was highly dissapointed. The entire book was based around how he used thousands of dollars worth of lighting to get ordinary pictures. I understand lighting is important but 240 pages of how he lit his pictures was to much. No real insite to how he composed or planned the pictures. Or even the camera set up he used. I am no expert but I do know when something is written to make a couple of dollars. The last 14 pages of the book is a glossary of the terms he used in the book (some made up). I read the entire book in a evening. Some comments were interesting but woke up the next morning trying to remember a single thing I liked about the book. Only thing I can remember is that he uses a lot of very expensive lighting for his shots.
Shame on Scott Kelby for reccomending this book.
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